Anchor Text is the visible, clickable text in a
hyperlink. In modern browsers, it is often blue and underlined.
Code
Sample:
<a
href="http://www.example.com">Example Anchor Text</a>
What
is Anchor Text?
The anchor text is the visible characters and words
that hyperlinks display when linking to another document or location on the
web.
SEO
Best Practice:
- · As search engines have matured, they have started identifying more metrics for determining rankings.
- · One metric that stood out among the rest was link relevancy.
- · Link relevancy is determined by both the content of the source page and the content of the anchor text.
- · With the Penguin update, Google began to look more closely at keywords in anchor text.
- · If too many of a site's inbound links contain the exact same anchor text, it can start to appear suspicious, and is often a sign that the links weren’t acquired naturally.
- · In general, it’s still a best practice to obtain keyword– and topic–specific anchor text when possible. However, SEOs may get better results by striving for a variety of anchor text rather than the same keyword each time.
Key Points:
- · If many links point to a page with the right keywords in their anchor text, that page has a very good chance of ranking well.
- · People have a tendency to link to content using the anchor text of either the domain name or the title of the page. This is an advantage to SEOs who include keywords they want to rank for in these two elements.
- · Too many inbound links to a page with the exact same keyword-rich anchor text may cause Google to scrutinize that site’s link profile more closely; using manipulative methods to acquire keyword–rich anchor text is not recommended.
Important Note:
- As Google Penalties for manipulating anchor text (Same text or keyword use in several articles as an Anchor text).
- Suppose we are targeting a text ‘keyword’ and trying to use it as anchor text, we have to use mixed anchor text in place of using ‘keyword’ repeatedly.
- Try to put anchor text like Keyword, Keyword News, Keyword Blog, The Keyword, Synonims of that word,
Ex:
- Relief India Trust, RIT, NGO Relief India Trust, Relief India Trust Blog, Relief India Trust Success, NGO in Noida, What is Relief India Trust, Goal of Relief India Trust, Know about the relief India Trust, About Relief India Trust,
- Good Forex Broker, Forex Broker, Best Forex Broker, Forex Broker in India, About Forex Broker, What is Forex Broker, Forex Broker Definition, Forex Broker mean, List of forex brokers,
Importance
of the First Anchor Text:
If two links are targeting the same URL, only the
anchor text used in the first link is counted by Google.
No comments:
Post a Comment