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SEO Course Syllabus



Digital Marketing Course

Basic

  • What is Marketing?
  • Types of Marketing?
  • What is Internet Marketing?
  • What is SEO?
  • What is SEM?
  • What is SMO?
  • Need of SEO?
  • What is SERPs?
  • What is Blogging?
  • What is On Page SEO?
  • What is Off Page SEO?
  • What is Black Hat/Gray Hat/White Hat SEO?

Session 1
On-page Optimization
  • What is On-page Optimization
  • Keyword Research with Google Keyword Planner
  • How to select Domain Name?
  • Page Naming {URL Structuring} and Folder Naming
  • Image Naming, Image Title and ALT Tags Creation
  • What are Meta Tags - Description, Keywords, Author, Country, Robots
  • Redirection Tags
  • Headings Tags {H1 to H6}
  • What is Content Writing?
  • SEO Friendly Content Writing {Insert keywords in content}
  • Anchor Text, Link Title
  • Robots.txt file use and creation
  • HTML Sitemap creation
  • XML Site Map Creation
  • ROR text sitemap
  • Site Tracking Tools (Google Webmaster Tool, Google Analytics Tool)
  • Why is Alexa?
  • Alexa Integration
Session 2
Off-page Optimization Course
  • What is Off-page Optimization?
  • What are Backlinks?
  • Why Backlinks are Important?
  • How to Get Backlinks?
  • The difference between Do-Follow and No-Follow Backlinks
  • What is Google Page Rank?
  • How to increase Page Rank?
  • Search Engine Submissions
  • What is Content Writing?
  • Directory Submissions
  • Article writing and submissions
  • Press Release writing and submissions
  • Blog posting and comment writing
  • Classifieds posting
  • Forum Posting
  • Business Listing
  • Social Bookmarking
  • Social Networking
  • RSS Feeds
  • Link Exchange (one way, two way and three way)
Session 3
Search Engine Algorithms (Part I)
  • Basics
  • What are Search Engine Algorithms?
  • How Algorithms Works?
  • Why Search Engine need to update it's Algorithm?
  • Search Engine Penalties and Recoveries.
  • Why Search Engine penalizes a website?
Session 4
Search Engine Algorithms (Part II)
  • Advanced
  • What is a Google Panda Algorithm?
  • What is Google Penguin?
  • What is a Google EMD Update?
  • How to save your site from Google Panda, Penguin and EMD Update?
  • How to recover your site from Panda, Penguin and EMD?

Unknown

I enjoy doing search engine marketing, social media, and online businesses immensely. I have a strong work ethic, I am enthusiastic and focused in everything I do and keen to learn new skills.

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