What is Off-page Optimization?
In search engine optimization, off-page optimization refers
to factors that have an effect on your Web site or Web page listing in natural
search results. These factors are off-site in that they are not controlled by
you or the coding on your page. Examples of off-page optimization include
things such as link popularity and page rank.
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Off-page optimization is a long-term process and
takes time to improve.
·
Off page is all about your online reputation.
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Off page optimization includes acquiring
backlinks to your page from the authority sites in your niche.
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Backlinks is the currency of any off-page
strategy.
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