Facebook Marketing

Facebook is an online social networking platform having billions of users. Facebook continues to be the reigning champ of social media sites, as the #1 spot where friends connect and share online. More than just a meeting place for friends, Facebook has grown into a venue for businesses to market themselves through interaction with customers and self-promotion.

1. Drive Online Sales

2. Increase Local Sales

3. Promote Your App

4. Raise Brand Awareness

1. Drive online sales with Facebook

Increase online sales by marketing on Facebook. Reach to your audiences by targeting them through Facebook marketing. Track your result of marketing.

a. Reach people who are using Facebook (Computer/Mobile/Tablet).

b. Attract people from Facebook to your website.

c. Track your ads performance.

How it works:

1. Set up a page

2. Boost post to reach more people

3. Choose your audience: Target adverts to your audience by location, age, gender, interests and more.

4. Reach customers you know on Facebook

5. Track their activities on your website

6. Re-marketing

2. Increase local sales with Facebook

Reach to people who are interested in your business. Reach people in the area around your business. Reach them at any time, on any device, so they'll have you in mind when they're nearby.

3. Promote your app with Facebook

It is easy to promote your mobile apps and games on Facebook. Reach people on any device who will want to install your app or use it again.

4. Raise brand awareness with Facebook

64% of the Facebook users visit their profile daily out of 1.3 billion users.

Facebook Advert Creation Basics:

1. Page Post Engagement

2. Page Likes

3. Clicks to Website

4. Website Conversions

5. App Installs

6. App Engagement

7. Event Responses

8. Offer Claims

9. Video Views

10. Local Awareness

11. Slideshows

12. Carousel adverts

13. Dynamic Product adverts

How to Step to Run an Ads on Facebook

Choose the objective for your campaign

S. No.	Type Of Ads	Audiences
1.	Boost your posts	City
2.	Promote your Page	City
3.	Send people to your website	City
4.	Increase conversions on your website	City
5.	Get installs of your app	City
6.	Increase engagement in your app	City
7.	Reach people near your business	Local Address + area
8.	Raise attendance at your event	City
9.	Get people to claim your offer	City
10.	Get video views	City

Enter your account info:

1. Account Country

2. Currency

3. Time Zone

4. Advert account name: Use your own name or the name of the business you're going to advertise. You can change this later.

Who do you want your adverts to reach?

1. Create a Custom Audience.

2. Locations

3. Age

4. Gender

5. Languages

6. Detailed targeting: INCLUDE people who match at least ONE of the following/Exclude

7. Connections: Add a connections : Facebook Page/App/Event/Advanced Combinations

How much do you want to spend?

1. Budget

2. Schedule

3. Optimizations for Advert Delivery: Video Views – recommended/ Daily Unique Reach

4. Bid Amount: Automatic/Manual

5. When you are charged: Impression (CPM)/10-second video view

6. Advert scheduling: Run adverts all the time/ Run adverts on a schedule (Advert scheduling only works with lifetime budgets.)

7. Delivery type: Standard/Accelerated

8. Advert set name: Give your advert set a name that describes the audience, scheduling or adverts inside it.

Choose Advert Creative:

1. Create New Advert /Use Existing Post

2. What text and links do you want to use?

3. You can also connect Instagram Account

4. Call to Action: No Button/ Shop Now/ Book Now/ Learn More/Sign Up/ Download/ Watch More

5. Website URL

6. Display URL

Create a slideshow with images

· Use 3-7 images

· Length: Set how long your slideshow video will take to play

Place Order

Make payment & your ad will be activated.

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